BABE WINE

To kick off our “Wine for All Fans” campaign and capitalize on BABE’s partnership with the NFL—we teamed up with “Unnecessary Inventions” to design five unnecessary (but, like, totally essential) products to make football season just that much better for all kinds of fans, not just the super fans or barely fans.

Check out the QVC-style spoof launch video that I wrote. I had probably way, way too much fun writing this one. Featured on ADWEEK.

Agency: DraftLine

Copywriter: Stuart “Me” McWhirter

Senior Copywriter: Leah Jarem

Designers: Paul Green & JC Wu

Senior Art Director: Meredith Niles

Associate Creative Directors: Casey D’Alessandro & Steve Cady

Creative Director: Eric Flinn