GOOGLE GEMINI—SIP YOUR SOUND

While ideating around 2026’s Ultra Music Festival in Miami for Google, I kept coming back to one question: How do you make AI personalization feel real?

Music is personal. Two people can experience the same set and walk away with something completely different. That inspired Sip Your Sound, an activation where visitors used a custom Gemini Gem to create a personalized juice based on their tastes and festival vibe.

I developed the creative copy and messaging for the experience, including the overarching line: "What does your music taste taste like?"

The activation transformed an abstract AI capability into something people could actually experience, driving a 166% increase in Google Store Miami foot traffic and generating 115 Gemini-created drinks.

Agency: 1000heads

Senior Copywriter: Me

Designer: Megan Nolen

Creative Director: John Spinnenweber